It Wasn't That Sunny in Phili This Week

If you don't watch Its Always Sunny in Philadelphia you should. It could be the funniest most under rated show on TV. Here are the basics, five of the most selfish and ignorant people I have ever seen work at what could be the worst bar in Philadelphia. They are friends and family members all looking out for number one. What makes the show great is the interaction between the "Gang" and the secondary characters that they try to take advantage of. And they always fail.

I admit it, I'm not the sharpest guy. And sometimes satire goes over my head because I take what I see at face value. I am also hypersensitive to product placement due to my career in the Wine/Beer world. That is why this weeks episode of It's Always Sunny in Philadelphia "The Great Recession" was so ridiculous.

I pose the question, did the gang really need to sell out with product placements or was this the usual tongue in cheek writing we are used to and took the whoring to a new level for sheer shock value? The important thing a lot of other reviewers are missing is that they still followed the formula for a great "Sunny" episode. Three story arcs happening at once that shine a light on something that is fucked up in our world all culminating in Sweet Dee being alienated by the Boys.

Lets dissect this a little. To use TV terms we will call them the A,B and C story arcs.
A-Frank, Sweet Dee and Charlie are out on their own trying to get back on there feet after Mac and Dennis "fire" them.
B-Mac and Dennis try and stimulate the bars economy using the same tried and true methods as the good ol' US of A. Making money, bonuses and perks.
C-And this is where it gets kind of fuzzy, it could be alternative comedy that is so subtle that it just passes right over a lot of people heads but I believe that the C arc is the whoring for Coors and Dave and Busters.

Am I right? Is it satire or did the Great Recession make the gang suckle at the teet of commerce? I really want to believe that they just took advantage of Coors and D & B's like the rest of the rotating cast of secondary characters. I won't cheapen this review by posting spoilers and going into the particulars of the Episode, I will just rate it a 7 out of 10. I command you to watch this show 10pm Thursdays on FX.

McWilcox